If you know me it’s no secret that over the last few months I’ve been looking for a new challenge (stay tuned for more on that later!). While I was doing this I was struck by just how many organisations still don’t have blogs written by their technical department.
At a time where social media is EVERYWHERE this seems almost perverse. With the dependence on the web and mobile almost every company is now an internet company to some degree. An airline is in the business of moving people around in flying boxes but they have an enormous technical infrastructure. Banks are in a similar position and so are pretty much every company that sells something. Okay, not everyone is going to have a large development organisation but almost nobody has zero and because of this all companies will suffer similar issues around:
- How do you attract quality technical staff?
- How do you communicate complex technical issues that have a fundamental impact on the business with a wider audience of laypeople?
- How to inspire and fulfil technical staff?
These are notorious hard problems to solve. High quality tech staff are far more productive than average tech staff and you only want to hire the best. Technologists are notoriously bad at communicating their domain to non-technical people, both internally and externally, and also tend to be driven by different motivations.
So why does having a technical blog help?
- It’s free advertising for recruiting technical staff
- Transparency drives quality both in the product and in the engineering culture
- You are upskilling your technical staff for very little cost and can produce content for talks at conferences/whitepapers
- You are engaging with your community and raising your profile which is turn means free brand marketing
Admittedly it’s only my experienceand not a rigorous survey but there does seem to be a fairly strong correlation between companies with a good engineering culture, i.e. places I would want to work at, and having a good tech blog. If your technical staff don’t have a voice what are we to think? That you don’t value or trust them or that the standard of your technology division is fairly low and you don’t want to expose just how bad they are? Either way, my interest in working there is going to be non-existent.
It might sound harsh but if you are in a technical leadership position you owe it to your company to have a blog written by your technology staff. I would go as far as to say that every technical person should have “write a blog post” in their yearly objectives.
If your technical department does not have a blog you might as well be announcing to the world that you are second tier and are happy to stay that way.
So are you?