Tag Archives: Analytics

Can you measure your social media impact and more importantly, should you care?

Social AnalyticsThe recent spat between Peoplebrowsr and Twitter raised the profile of one area of the social tech scene that is sometimes ignored – social scoring. Peoplebrowsr own Kred a social analytics company which offers social analytics and scoring to individuals and companies. Klout is another famous example of this and there are also Adobe Social Analytics, TrackSocial, SproutSocial, Kontagent and many others in this space. You might even remember BackType, who were famously acquired by Twitter in July 2011.

The unholy combination of social graphs, big data, nosql and massively parallel algorithms sounds like a winning hand in recruitment bullshit bingo but these paradigms/technologies form the core of this industry where the interactions and relationships between interconnected entities (people and companies to you and me) are parsed and analysed.

If you are a brand, then these companies offer real insight into your presence in the social media. If you are a person, then you probably don’t give a monkeys. Yes yes I know that having a Klout score of over 50 gets you into the Singapore Air lounge at SFO but lets be honest, if you are the sort of person that can take advantage of that benefit you are highly likely to have access to lounges anyway so hardly a deal clincher.
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