Tag Archives: BBC

Inform, Educate and Entertain

For all the reams of advice written on how to “do” social media successfully, I’ve read nothing that beats Lord Reith‘s description of what the BBC was created to do

“Inform, Educate and Entertain”

Okay, so you might not be running one of the world’s greatest broadcasting networks but if you want to engage an audience, any audience, follow this maxim and you won’t go far wrong.