Tag Archives: Social Media

Inform, Educate and Entertain

For all the reams of advice written on how to “do” social media successfully, I’ve read nothing that beats Lord Reith‘s description of what the BBC was created to do

“Inform, Educate and Entertain”

Okay, so you might not be running one of the world’s greatest broadcasting networks but if you want to engage an audience, any audience, follow this maxim and you won’t go far wrong.

Conferences and Social Media

I stumbled across a conference yesterday via twitter. I say stumbled across because it was the least tweeted technology/information conference I have ever come across. From over 160 delegates, vendors and conference organisers there were less than 20 tweets by the middle of the last day and only 1 delegate was actively tweeting with the official hashtag (and a big hat tip to that gentleman since his tweets were how it popped up on my radar). Given how simple it is to do and how effective it can be at driving interest it was almost like they wanted to avoid attention.

Then thing is they obviously weren’t trying to hide themselves away. They had a hashtag and an official account that tweeted upcoming speakers in the previous weeks, the opening night of the conference and a piece of media coverage on one of the keynote talks. Unfortunately that was almost the sum of their activity. From what I could glean it seemed like a fascinating conference but I had no idea; I didn’t go and could only see a single piece presentation.

So what should conferences do here?

Simple: you use your social media presence to entertain, educate and inform your audience. How you use each particular channel is up to you but facebook, twitter, blog posts and slideshare are all givens. Advertise your conference on facebook, live tweet breaking news on twitter and drive interested people towards the presentations on slideshare and indepth analyses on blogs.

This is hardly ground breaking stuff.

Each time I’ve spoken at conferences either I’ve put my presentation on slideshare or the conference organisers have done it for me. Even better is when conferences record the keynote presentations and get them on youtube for all to see. If you want to recoup costs there is nothing stopping you from being able to sell a DVD of all talks separately but holding on tightly to all the content is just bad business as you waste a perfect marketing opportunity. By all means charge for premium content but if you just have a look around at any of the top conferences in this space like Velocity you will see how it should be done.

If you are going to all the trouble of creating a conference or summit it seems plain contrary not to use all the tools that are out there. Your conference benefits, your speakers and attendees benefit and your audience for next year say “I’m going there next year”.

Can you measure your social media impact and more importantly, should you care?

Social AnalyticsThe recent spat between Peoplebrowsr and Twitter raised the profile of one area of the social tech scene that is sometimes ignored – social scoring. Peoplebrowsr own Kred a social analytics company which offers social analytics and scoring to individuals and companies. Klout is another famous example of this and there are also Adobe Social Analytics, TrackSocial, SproutSocial, Kontagent and many others in this space. You might even remember BackType, who were famously acquired by Twitter in July 2011.

The unholy combination of social graphs, big data, nosql and massively parallel algorithms sounds like a winning hand in recruitment bullshit bingo but these paradigms/technologies form the core of this industry where the interactions and relationships between interconnected entities (people and companies to you and me) are parsed and analysed.

If you are a brand, then these companies offer real insight into your presence in the social media. If you are a person, then you probably don’t give a monkeys. Yes yes I know that having a Klout score of over 50 gets you into the Singapore Air lounge at SFO but lets be honest, if you are the sort of person that can take advantage of that benefit you are highly likely to have access to lounges anyway so hardly a deal clincher.
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